Week 4 - Web Design Agency
Welcome to the fourth week and this week we look at selling web design services.
What Is A Website Design Agency?
A website design agency creates websites for local businesses (primarily).
These websites will advertise what the business offers and is a storefront that people can access from anywhere in the world.
Every small or large business needs a website. So it's a booming industry to be part of right now.
Step One - Your Agency Website
The first thing you need to do is build your own website that advertises what you offer.
We will do this using WordPress.
The aim is for local businesses to visit the website, see what we offer and contact us for more information.
Choosing A Domain Name
This video shows how to pick the right domain name:
Introducing - BlackpoolWebDesignGuy.com
Keeping the same format as our local SEO agency, this is the domain name for our new website design agency.
Theme & Plugins
This video shows the theme and plugins used:
Ranking Your Agency Website
To rank your new web design agency website, you just need to follow the exact steps as I laid out for ranking your SEO agency website. That's all covered in Week 3.
So the steps to take are:
- Create social media accounts and link to your website.
- List your site in Google Maps.
- Build citations to your website.
- Steal links from your competitors.
And that is all covered in the videos on Week 3.
Finding Those Clients
Once your web design site is live, it's now time to go after those clients. Here's how to find them.
Rank Your Own Website
This video shows the importance of ranking your website in Google:
Local Directories
This video shows how to find businesses that don't have websites in local directories:
Yell.com - Is one popular directory but you can search for lots more.
Networking Events
This video shows how to find networking events in your local area:
Facebook Groups
This video shows how to find Facebook groups for local businesses:
Pricing
Here's how to decide what to charge your clients:
Accepting Payment
Here are several ways to accept payment from your clients:
Paypal - By far the easiest way is to send them a Paypal invoice or set up a payment button.
Bank Transfer - You can provide them your bank details and they can transfer the money directly into your account.
Cheque - If they are a local business, you can call in and pick up a cheque from them, or they can mail you one in the post.
Other Options - Some other online payment systems are WorldPay, Amazon Pay, Sage Pay, Authorize.net and Braintree.
Sample Contract - If the client requires a contract, then here's a sample one you can adapt for your needs.
Creating Client Websites
Let's now look at exactly how to create those websites for your new clients.
Hosting
This video shows the options you can give them for hosting:
Creating The Website
This video shows how to create a professional website for your client:
Pixabay - Site used to get free images.
Website Design & SEO Combo
A great way to make more money from each client is to provide multiple services.
If a client comes to you for website design, try and sign them up for your monthly SEO service too. Explain the benefits they would achieve when they are ranked at the top of Google.
It's a great way to create a stable monthly income, by providing more service to your clients.
Any problems/questions, just create a ticket on my helpdesk here.